Inclusive Messaging

Health-Focused Messaging

MetaHealth uses inclusive, supportive language that focuses on overall health and wellbeing rather than weight or appearance. Our approach recognizes that health comes in all sizes and that sustainable habits are more important than numbers on a scale.

Language Comparison

Goal Setting

Weight-Centric

"Set a target weight loss goal of 2 pounds per week to reach your ideal weight."

Focuses solely on weight as a measure of success

Health-Focused

"Set goals to increase your energy levels and improve your metabolic health markers."

Focuses on overall health and wellbeing

Food Choices

Restrictive

"Avoid these fattening foods to prevent weight gain and stay on your diet."

Creates fear and guilt around food choices

Empowering

"Choose foods that provide sustained energy and support your metabolic health."

Focuses on positive benefits of nutritious choices

Progress Tracking

BMI-Focused

"Your BMI is still in the overweight range. Keep working to reach a normal BMI."

Reduces health to a single, limited metric

Holistic

"Your metabolic health score has improved by 15% with better blood glucose levels!"

Celebrates meaningful health improvements

Diverse Representation

[Diverse Body Types]

Body Diversity

[Various Ages]

Age Diversity

[Different Ethnicities]

Cultural Diversity

[Accessibility Features]

Accessibility

[Various Fitness Levels]

Fitness Diversity

[Dietary Preferences]

Dietary Diversity

Your Health Journey

Last 30 Days

Energy Level

Average daily energy rating

+18%

Fiber Intake

Average daily consumption

+32%

Consistent Habits

Days with balanced meals

+45%

Help Us Improve

We're committed to creating a supportive, inclusive environment. If you encounter any language or imagery that doesn't align with our values, please let us know.